Ankit Chauhan 
What is an anchor text? Anchor text is the clickable, visible text in a hyperlink. It’s a critical element in search engine optimization (SEO) as it provides context about the linked page’s content. Initially, search engines heavily relied on anchor text to understand and rank web pages. However, the evolution of search algorithms has refined … Read more
What is PageRank? PageRank is a link analysis algorithm named after both the term “web page” and the co-founder Larry “Page” himself. PageRank has been a game-changer in evaluating the relevance and authority of web pages. Its fundamental idea is straightforward yet powerful: the importance of a webpage is largely determined by the number and … Read more
What are Interstitials? Interstitial literally means “in-between”. In terms of a webpage, an interstitial webpage is a webpage or element that resides between the current page and the page that references that interstitial. In simple terms, interstitials are the webpage elements that block a user’s view of the main content of the page. These interstitials … Read more
If you are an SEO or know something about SEO, you must have definitely heard about internal links and how important they are in the overall SEO strategy of a website. But did you notice that very few people talk about outbound links or external links and their place in the SEO strategy? There is … Read more
What is a URL? URL is an abbreviation for Uniform Resource Locator. A URL is nothing more than the address of a particular, unique resource on the web. In principle, every valid URL should refer to a unique resource. These resources can be HTML pages, CSS documents, images, videos, PDFs, etc. As the Web server … Read more
Before we talk about how Google search works, it is important to understand a few concepts. Google is a fully automated search engine which uses software commonly known as a Web Crawler. This web crawler explores the web (a huge collection of documents called web pages) regularly. In fact, web crawlers are the basis of … Read more