Robots.txt File: A Complete Guide

Robots.txt file

Robots.txt File: A Complete Guide The Robots.txt file is a critical component of any website. It is a plain text file that tells web crawlers which pages and files to crawl and which ones to ignore. By creating and managing a Robots.txt file, website owners can control how their site is indexed by search engines … Read more

What is a Sitemap? All You Need To Know

Sitemap illustration

What is a sitemap? A sitemap is a file where you can list the web pages of your site to tell search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. A sitemap outlines the structure of your website’s pages, offering … Read more

Anchor Texts in SEO: Everything You Need to Know

Anchor Text

What is an anchor text? Anchor text is the clickable, visible text in a hyperlink. It’s a critical element in search engine optimization (SEO) as it provides context about the linked page’s content. Initially, search engines heavily relied on anchor text to understand and rank web pages. However, the evolution of search algorithms has refined … Read more

PageRank: All You Need to Know About Google’s PageRank Algorithm


What is PageRank? PageRank is a link analysis algorithm named after both the term “web page” and the co-founder Larry “Page” himself. PageRank has been a game-changer in evaluating the relevance and authority of web pages. Its fundamental idea is straightforward yet powerful: the importance of a webpage is largely determined by the number and … Read more

Intrusive Interstitials: How Are They Ruining Your SEO Efforts?

What are Interstitials? Interstitial literally means “in-between”. In terms of a webpage, an interstitial webpage is a webpage or element that resides between the current page and the page that references that interstitial. In simple terms, interstitials are the webpage elements that block a user’s view of the main content of the page. These interstitials … Read more

How Does Google Search Work?

How Google search works?

Before we talk about how Google search works, it is important to understand a few concepts. Google is a fully automated search engine which uses software commonly known as a Web Crawler. This web crawler explores the web (a huge collection of documents called web pages) regularly. In fact, web crawlers are the basis of … Read more