How I diagnosed 87% drop in form conversions for a B2B industrial client
THE PROBLEM: – 81 users clicked “Request Quote”, but only 10 completed the form. – Even accounting for bots and casual browsers, this was concerning. THE CONTEXT: This wasn’t an e-commerce site. In industrial B2B, bulk orders require custom quotes – no direct pricing. Users select products, hit “Request Quote,” and land on a page … Read more