Analytics

If you work in SEO and use Google Analytics 4, you have almost certainly opened both the Pages and Screens report and the Landing Page report. They sit right next to each other in the Engagement section, they both list URLs, and they both show numbers like views, sessions, and users. It is easy to … Read more

THE PROBLEM: – 81 users clicked “Request Quote”, but only 10 completed the form. – Even accounting for bots and casual browsers, this was concerning. THE CONTEXT: This wasn’t an e-commerce site. In industrial B2B, bulk orders require custom quotes – no direct pricing. Users select products, hit “Request Quote,” and land on a page … Read more